What kind of leader are you?

It is a challenging time and one of the key things that is pushing the business world is the whole sustainability/ESG-agenda. I see that CEO’s can be segmented into four categories based on their response to the increasing sustainability-related crisis. Each has its strengths, weaknesses, opportunities, and threads. What kind of leader are you? In […]

COP28 is not that important

Government leaders won’t safeguard the future of your children. That responsibility falls on you. In essence, that’s the takeaway from COP28. The event concluded with the usual modest advancements that fall short of addressing the magnitude of the crisis we’ve created.  However, businesses hold the power to ignite transformative change, turning every innovative step into […]

Don’t think of a pink elephant!

For all intents and purposes, don’t think of a pink elephant! And yet, that’s what you have in mind now. Now what do you think happens when you constantly hear that climate is a big problem that is becoming expensive and requires having to do without several things? Yes, you guessed it – it is […]

It is not a timing issue

“The market isn’t ready for my green product” is what I hear many business leaders say. “There is a timing issue here,” they say. My response is that if this is your experience, then you are focused on the wrong things and have not connected sustainability to your business in the right way. If the […]

If only I could…

“If I can’t get this business sustainable, I don’t want it!” “It is a must for me to find a solution for this essential but problematic material in my company!” These are statements from current and former clients, and they tell the story of a painpoint I know many business owners/CEOs find themselves in. The […]

Sustainability in Manufacturing: A How-To Guide for Business Leaders

Expectations are on the rise for manufacturing companies to do more on sustainability. I often meet business owners and decision-makers who struggle to find out where to focus and how to get started in a smart way. Can it be good for the business apart from the branding opportunity? There are so many areas we […]

Food for thought….

💶 EU subsidizes fossil fuels with slightly more than €50bn annually (and it has been roughly the same at least since 2015). [Publication Office of the European Union]. According to the International Monetary Fund the same figure is $7 trillion on a global level. 🌡️ Fossil fuel is the root cause of climate change, resulting […]

The risk side of change is not changing!

Change can be daunting, and it is natural to feel hesitant when faced with the prospect of leaving behind familiar routines and patterns. However, there is a crucial aspect of change we often tend to overlook when discussing sustainability: the risk side of not changing. When debating the risks and opportunities in transitioning your business […]

1,5 seconds that changed life

We humans think we are calling the shots here on Earth and that we are superior to all other life. We are not – we are just part of the system along with all the other living things and creatures. If we adjust our self-image from “on top” to “part of” fixing the range of […]

Purpose-driven business rules

Many businesses donate a part of their profit to good causes. Also, it is common advice amongst business and wealth coaches to build a profitable business so you become rich, and then donate to a charity of your choice. But why the detour? I don’t get it…. The smarter way is to build a business […]